Case studies

Attachment rate of 44% achieved for all the main product categories.


Our client wasn’t selling any additional insurance and extended warranty services at the time our partnership started. Our goal was to help them realize their full market potential to unlock a new revenue stream.


During the partnership period, we carried out a wide range of different tactical actions to implement and maintain additional insurance services as a dependable and efficient source of income.

Key success factors
APOS (after point of sale) strategy implementation.

We  put together and implemented a sales strategy that resulted in an exponential growth in the number of additional service buyers.

Loyalty campaigns.

We  carried out a set of actions to increase customer loyalty and lifetime value.

Promo campaigns.

We designed and help implement a set of advertising and promotional campaigns that helped to successfully establish insurance as one of the client’s services.

Continuous training.

Professional training programs both for the sales team and managers provided them with the knowledge and skills that were critical to ensuring great performance.

Value created

The complex and integrated model of different actions, strong mutual partnership, and trust helped to achieve:

An attachment rate of 44% for all the main product categories: TV, mobile, and IT